Colin Kaepernick sparks controversy as he decided to become the face of the Nike’s new ad campaign. Two seasons ago, Kaepernick made the choice to take a knee during the national anthem to bring attention to police brutality as starting quarterback of the San Francisco 49ers. Response to the ad created a debate whether Nike’s choice in making their relationship with Kaepernick public or if it was a good business decision overall.

         According to Edison Trends, Nike online sales grew 31% from Sunday through Tuesday, after facing a brief decline. This growth was proven better than the 17% increase that occurred this time last year. Edison received this data after analyzing purchases from 3 million Americans.

         Nike’s new ad campaign celebrates the 30 year anniversary of their “Just Do It” slogan. A black and white photo of Kaepernick with the words “Believe in Something. Even if it means sacrificing everything,” became the new icon for this anniversary. Nike also released a 90 second commercial featuring clips of famous athletes including Serena Williams and LeBron James. The ad also included a voiceover and appearance of Kaepernick.

         This ad, titled “Dream Crazy”, has already received over 21 million views on YouTube and has accumulated over 16,000 comments on Nike’s channel.