Blizzard vs Blizzard

Dairy Queen sues W.B. Mason for use of word “Blizzard”

Audrey Moody, Web Copy Editor

The ice cream company Dairy Queen is suing the W.B. Mason Co. for their use of the word “blizzard”. The Massachusetts based company is using the word as a water bottle logo, which Dairy Queen argues is copyright infringement. District Court Judge Susan Richard Nelson will be the judge in the civil lawsuit, which is planned to last from Oct. 21 to Nov. 8 in St. Paul, Minnesota.

Dairy Queen is stating that the name causes confusion between the two companies. They want all Blizzard water bottles be taken off store shelves and they are asking for the profit from the sold bottles. W.B. Mason argues that they started using the Blizzard name for paper in 2003 and then expanded the name to water bottles in 2010. Dairy Queen was not made aware of the name until 2017, when “W.B. Mason had filed trademark applications with the federal government” the Minnesota StarTribune states.

The same lawsuit was filed in 2019 and brought to a judge. It was put on hold, and is unknown if the case was pursued or thrown out.

Dairy Queen sues W.B. Mason over their “Blizzard” water bottles. (Photo courtesy of Boston Business Journal)